As video creators we’ve all been there…It’s 1:30 am, your coffee is cold, and eyes strained as you continue a 14-hour video editing marathon. You sit back in your chair and wonder where did the time go. It’s hour 50 of the 55 hours you budgeted for this project. As you look at your todo list to see what’s left you celebrate a little on the inside because you realize you’re one small item away from wrapping up the project. That is until you see the client email asking for a new intro before tomorrow’s 9am meeting. Your head falls into your hands…
You know you have two options:
1. Spend the next 10 – 12 hours crafting a beautiful intro. That would cause you to go 7 hours over the budgeted time and at $100 per hour, that’s $700 in lost time, lost sleep, and the potential that you might miss your deadline.
2. Buy an intro template and spend 3 – 5 hours customizing it so that it’s uniquely yours. Unfortunately, money is tight at the moment, and templates are expensive…well they were expensive.
Meet Envato Elements
A few months ago, Envato, the largest player in the creative assets space decided to add Stock Footage, Motion Graphics, and Video Elements to their ground-breaking product, Envato Elements.
Envato Elements is ground-breaking because it flips the Marketplace model of creative assets on its head and replaces it with a subscription model that gives you Unlimited downloads and usage of 700K+ premium creative Assets, and a simple to understand commercial license for less than the cost of a video template. And they were also able to do this while driving more revenue for the creators of these products. You probably think that’s impossible! But this is a very similar model to what Netflix uses to provide immense value to its customers while generating a lot of revenue for its content creators and providers. You wouldn’t be wrong in saying “Envato Elements is the Netflix for creative assets.”
Video Templates Overview
As of mid-September, Envato Elements has 3,668 video templates. That’s across eight categories (Broadcast Packages, Logo Stings, Openers, Titles, etc.) and four applications (After Effects, Premiere Pro, Apple Motion, and Final Cut Pro).
To be honest, if all Elements had were the video templates, the low monthly price would be more than acceptable. It has over 685,000 digital assets and growing weekly. But let’s not get into that yet. Let’s focus on video assets for now.
After Effects Templates
Blade Lower Thirds Available on Envato Elements
This is clearly one of the strengths to the Envato video library. With a growing library of 3,349 After Effects templates, you’re sure to find a template that meets your need.
Having reviewed the library, I can tell you that it’s well balanced and provides tremendous value. As an example, Youtube Kit by NinjaTeam which we wrote about in our 30 BEST AFTER EFFECTS TEMPLATES 2018 article is $39 for single use on VideoHive.
You read that right. $39 for single use. Elements is priced at $33 per month, so you’ve probably figured out that by subscribing to Elements you can save money on this item if you subscribe for only one month. Better yet, you can get the Youtube Kit plus download many more templates and assets as needed for your project, and use them as often as necessary without spending more than $33 per month.
With that being said, the value is not in one-off discounts like the one mentioned above. It’s in the incredibly large and diverse catalog of After Effects templates you will be able to access.
Premiere Pro templates are not new, but they are a category that is growing. If you’re not an After Effects Pro and would prefer to do as much of your project in Premiere as possible than Elements is perfect for you. The Premiere Pro templates help you get the same outcome as an After Effects Template, but exclusively within Premiere Pro. The Premiere Pro library isn’t as vast as the After Effects offering, but with 160 templates you’re still sure to find something to help you take your projects to the next level.
Final Cut Pro & Apple Motion
FCPX Typography Pro. One of 287 Final Cut Pro Templates available via Elements
If you use a Mac for video editing than it’s likely you’re using Final Cut Pro & Apple Motion. I’m an Adobe person myself but to each their own. Fortunately for you, Elements has a very diverse offering of FCPX & Apple Motion templates. With 287 templates made for those who are Team Final Cut Pro & Apple Motion, you have the resources to create some amazing videos for you or your client (make sure you invoice them for Elements 😀). It’s just my opinion, but some of the best templates seem to be in this category.
Motion Graphics on Elements
With over 14,715 Motion Graphics templates it’s hard to find a bigger or better selection online. Filled with backgrounds, bugs, elements, infographics, interface effects, lower thirds, overlays, revealers, transitions, and so much more this Motion Graphics template offering is one of the best parts of Elements. Don’t take my word for it. Check it out for yourself.
In an ideal world, you wouldn’t need stock footage. You’d be able to shoot the footage you need for each project quickly and efficiently. Unfortunately, we do not live in an ideal world. The chances are that over the course of your career you will need stock footage and when you do, you know it will empty the bank account because stock footage is expensive…well, like video templates it was expensive. Elements boasts a growing library of over 61,000 stock footage clips making it one of the smallest libraries out there. This makes it big enough to have what you need, but small enough to where you can find it in a few minutes. The quality is definitely above average, but not on par with a provider like Stocksy. With that being said, Elements is the best value anywhere online. Here’s an example. On stocksy, a 720p video of a group of friends on a beach is $75.
On Envato Elements, I searched “Friends on Beach” and got 593 results. I could download each one of them and use them in a project as part of the $33 subscription. And they were all good quality. Is it possible that with a small library of only 61,000+ clips you might not find a suitable stock footage clip? Yes, it’s possible, but I think it’s unlikely. Regardless, Elements has so much value outside of Stock Footage for that $33 that it makes sense to start your search for stock footage on Elements and then go elsewhere if you can’t find a clip you like.
Creative Assets on Elements
Here’s the thing. Envato Elements has ALOT of creative assets across every category you could think of except audio (pretty sure that’s coming soon). The above picture is a list of all the different categories that Elements covers. I highly suggest browsing through all of them over the course of a week or two. I did that and stumbled across what might be the best library of fonts online. Perfect for videos or other creative projects.
eBooks and Courses on Elements
One of the best parts about having an Elements subscription is that it gives you access to 1,000+ courses and 240+eBooks from publishers like A Book Apart, Packt, Smashing Magazine and many more publishers. The courses are as diverse as the Elements offering and cover topics such as Design & Illustration, Web Design, Code, Photo & Video and Business. Regardless of your professional level, you will find courses and books that will help you be even better. If you’re a self-learner, this is another reason Envato Elements is a no-brainer.
Is Elements Worth The Price?
The simple answer is “Yes, Envato Elements is definitely worth the price of $33 per month ($16.50 if you pay annually which is 50% off)”. If anything, it’s underpriced. I still haven’t found anything that provides as much value to us creatives at such a low price. The price is so low that you can add it to the cost of any project, and the slight increase wouldn’t be noticeable…but the additional value you’d provide would be. And if you don’t have a project you’re working on, it’s still a no-brainer. Getting access to the library allows you to determine which new styles and services you can provide.
Envato Elements is definitely a must-have for any creative.
Go ahead and subscribe before they raise the price!
How to subscribe to Elements
Subscribing to Elements is easy, takes three steps that you can do in less than 5 min.
2. Create a Username and Password
Type in a username of your choosing. Once that’s done add a password. If required, do the visual reCAPTCHA test. Once that’s done click “Create Your Account.”
3.Choose your plan & Fill out your billing info
Remember that the annual plan is $198 which is $16.50 per month (50% off). It’s the best deal, but if you want to test Elements before making an annual commitment sign up for the $33 monthly plan. If you use Elements for more than one month, you should upgrade to annual so that you can save money.
4. Start Downloading Items
You now have access to a vast, growing, diverse catalog of premium creative assets. It can be overwhelming. If you’re currently working on a project for yourself or a client the best place to start is by downloading assets to complete that project better and faster. If you don’t have a project at the moment, then you’re in a better situation. Explore the library and start downloading items for a quick project that you can put online to showcase your evolving skills. If you don’t have footage, use the stock footage. Grab some lower thirds, intros, transitions, etc. and create. Use this as an opportunity to level up the production value you can provide to yourself and clients.
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